Sadeem is a fuel card that was officially launched on 2012 by Bahrain Petroleum Company Bapco. It is used for the payment of any product that service stations sell. The card today can be used at many Bapco and private Service stations. Sadeem replaces a paper based voucher system and also gives vehicle users a better, more efficient and secure payment alternative.
The Challenge
Spectra Provides creative concepts that will be reflected on all of SADEEM outdoor advertising, print material, website, online Ads and events. the new SADEEM will be used through ATL and BTL (Banners, newspaper, online, etc).
The Solution
The new SADEEM identity design reflects both energy and life themes with fresh and rich colors. Complete advertising strategy plan was provided with all required brand elements and guidelines. Along brand strategy and design, our mission was to keep SADEEM’s look and feel consistent and scalable across all platforms.